{"title":"soft launch","description":"\u003cp\u003ebarely-there rose. for when youre not telling anyone yet.\u003c\/p\u003e","products":[{"product_id":"kiss-off-glossy-lip-stain","title":"KISS OFF Glossy Lip Stain — Soft Launch","description":"\u003cp\u003e\u003cstrong\u003eGloss first. Stain after. This one won't ghost you.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA plush, high-shine gloss that melts onto lips and leaves behind a soft, just-kissed tint long after the shine fades.\u003c\/p\u003e\u003cp\u003eThe pH-reactive color starts sheer and builds with every swipe, so you control the intensity. Comfortable, hydrating, and never sticky—with a passion-fruit scent that makes reapplying entirely too easy.\u003c\/p\u003e\u003cp\u003eWear it glossy, blot it down to the stain, or keep layering until subtle is no longer the plan.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePlush, high-shine finish\u003c\/li\u003e\n\u003cli\u003eSheer, buildable color\u003c\/li\u003e\n\u003cli\u003eLeaves behind a soft, lasting tint\u003c\/li\u003e\n\u003cli\u003eComfortable, non-sticky feel\u003c\/li\u003e\n\u003cli\u003eJojoba oil, squalane, and vitamin E help condition lips\u003c\/li\u003e\n\u003cli\u003ePassion-fruit scent\u003c\/li\u003e\n\u003cli\u003e9 mL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSoft Launch\u003c\/h3\u003e\u003cp\u003eA sheer soft pink for when you want your lips to look naturally flushed, glossy, and suspiciously well-rested.\u003c\/p\u003e\u003cp\u003eOne layer keeps it subtle. Add another when the soft launch becomes an official announcement.\u003c\/p\u003e\u003ch3\u003eHow to apply\u003c\/h3\u003e\u003cp\u003eSwipe once for a sheer wash of glossy color. Add another layer for more depth.\u003c\/p\u003e\u003cp\u003eLet the formula sit for approximately 60 seconds to allow the tint to develop. Leave the shine as is, or gently blot to reveal the stain underneath.\u003c\/p\u003e\u003cp\u003eThe color may appear slightly different on everyone.\u003c\/p\u003e\u003ch3\u003eHow to remove\u003c\/h3\u003e\u003cp\u003eRemove with an oil-based cleanser or cleansing balm. Because the formula leaves behind a stain, some color may remain temporarily after the gloss is removed.\u003c\/p\u003e","brand":"BYE BYE BOYFRIEND","offers":[{"title":"Default Title","offer_id":43101023436898,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5220\/5666\/files\/hf_20260706_192058_f8ab6cc7-3dbe-458c-97ac-60bd28cf91f0.png?v=1783439668"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5220\/5666\/collections\/hf_20260814_003120_a48a0f86-52b2-4033-8807-b20ab60ce542.png?v=1786667601","url":"https:\/\/byebyeboyfriend.co\/collections\/soft-launch.oembed","provider":"BYE BYE BOYFRIEND","version":"1.0","type":"link"}