Our Story

Glow without the heartbreak.
We started with one bold idea: why wait for heartbreak to glow up? Bye Bye Boyfriend was created to give you the confidence and radiance of a glow-up—anytime, anywhere. More than makeup, we’re a movement for bold self-expression and unapologetic empowerment.

Our Mission

Confidence in every swipe.
To craft beauty products that don’t just change how you look, but how you feel. Every formula and every launch is built to inspire confidence, elevate your glow, and remind you that your power comes from within.

Our Vision

Redefining beauty culture.
To become the beauty brand of a generation—a global symbol of self-love, bold expression, and unstoppable confidence. We aim to redefine beauty culture, creating a community where empowerment is the real product.

Our Impact

More than makeup—it’s movement.
We measure success in confidence gained, not just products sold. From inspiring everyday rituals of self-love to building a community that pushes culture forward, our impact is simple: helping people stop settling, own their worth, and glow louder than their doubts.